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About Dr. Hala
Founder & CEO — AURA Platform
My name is Hala Al Hassanieh—and I truly believe names carry meaning.
Who I Am
Dr. Hala Al-Hassanieh is a mother, writer, and conscious growth methodologist, with a professional and academic journey rooted in the study of human behavior, psychological patterns, and inner transformation.
Her work is shaped by years of study, observation, and lived experience, focusing on how identity forms under the influence of upbringing, environment, and personal challenges. Rather than approaching development through fixed formulas, she explores the human being as they truly are — complex, evolving, and deeply influenced by awareness.
Guided by a philosophy that places questions, listening, and self-awareness at the core of genuine growth, Dr. Hala developed an integrative approach that bridges academic knowledge with real-life application.
As the founder and visionary behind AURA, she designs conscious development programs for adults and adolescents that emphasize emotional awareness, authentic self-expression, and inner clarity — free from pressure, comparison, or quick-fix promises.
Her work is grounded in the belief that transformation is not imposed, but discovered, and that growth is not about becoming someone else, but about seeing oneself more clearly.
At the heart of her mission lies a deep conviction: when individuals are given a safe space, the right questions, and the freedom to reflect, they naturally reconnect with their inner balance and truth.
Looking ahead, her vision for AURA continues to expand toward developing conscious methodologies for university students, educators, and trainers, as well as pathways designed for individuals with heightened spiritual awareness who seek a grounded, balanced, and life-integrated approach to spiritual growth.
Dr. Hala Al-Hassanieh is currently completing the first part of her debut book —
a deeply real, experience-driven story
that goes beyond storytelling to become a living extension of AURA's message.
It will not be just a story to read,
but a journey to be lived… and deeply felt.
AURA's Birth
The Story Behind AURA : The idea behind AURA emerged from a deeply personal journey lived by Dr. Hala Al-Hassanieh as a woman and a single mother of two, Agostine and Anabella.
A real-life journey shaped by responsibility and everyday challenges—one that was not defined by hardship alone, but gradually transformed into accumulated awareness and a mature vision. Step by step, she walked this path alongside her children, learning, reflecting, and turning lived challenges into questions, and questions into a deeper understanding of the self.
From this human experience, AURA was born as a conscious platform grounded in real life, guided by the belief that true transformation does not begin by bypassing our experiences, but by listening to them, understanding them, and allowing them to become an inner light that leads to greater balance and a more conscious path.
Academic Journey
Professional Doctorate
in Behavioral Psychology
Professional Master's
in Sociology
Professional Master's
in Training and Education Skills (Training Of Trainers- T. O. T)
Certified Coach
Life Coach Practitioner and Adolescents Coach, accredited by Noble Manhattan (28+ countries)
Professional Certificate
in Media & TV Presentation from Focus Academy, Dubai Media City
Dr. Hala's Core Belief
Every human being carries a living energy seeking space to unfold.
Through AURA, I offer developmental and expressive programs that integrate awareness, practical coaching, creative expression, and psychological insight, supporting individuals in understanding themselves more deeply, rebuilding confidence, and expressing who they truly are.
My vision is for AURA to grow into a global movement in self-development, applied coaching, and conscious human expression—creating meaningful impact on individuals and communities alike.
