About
My name is Hala Al Hassanieh—and I truly believe names carry meaning.
I am a mother, writer, founder, and CEO of AURA, and the vision behind its creation.
I hold a Professional Doctorate in Behavioral Psychology, preceded by a solid academic journey
that includes a Professional Master’s degree in Sociology and a Professional Master’s in Training
and Education Skills, alongside extensive professional training in coaching and human development.
I am also a Certified Life Coach Practitioner and Adolescents Coach, accredited by Noble Manhattan,
a globally recognized training institution operating in more than 28 countries.
In addition, I hold a Professional Certificate in Media & TV Presentation from Focus Academy, Dubai Media City.
AURA was born from my personal journey as a woman and a mother to two children,
Agostine and Anabella, who walked this path with me step by step.
What began as lived experience evolved into a conscious vision rooted in authenticity, not theory.
I deeply believe that the human essence is inherently luminous—it simply needs awareness to shine again.
Adolescents need safe spaces where their voices are heard without judgment.
Adults, on the other hand, seek reconnection—with their inner truth, emotional balance, and authentic self.
Through AURA, I offer developmental and expressive programs that integrate
awareness, practical coaching, creative expression, and psychological insight,
supporting individuals in understanding themselves more deeply,
rebuilding confidence, and expressing who they truly are!
The mission of AURA is to serve as a platform for inner transformation and
conscious growth—a space where the inner voice is rediscovered, honored, and allowed to guide.
My vision is for AURA to grow into a global movement in
self-development, applied coaching, and conscious human
expression—creating meaningful impact on individuals and communities alike.
My core belief remains simple:
Every human being carries a living energy seeking space to unfold.
I do not aim to change people—
I aim to help them see what already exists within them.
Not to redirect their path, but to illuminate it
for those who choose to recognize their own light.